Digital Asset Management

Today we're excited to rollout a significant change to Lingo that will provide you with more flexibility, control and efficiency when distributing your assets. We've re-imaged the Lingo platform by putting portals at the center of Lingo's sharing functionality.

Introducing Portals

Portals are custom content hubs that contain kits. Think of them as branded websites that your team members or external partners can access and self serve the content they need. Previously, your workspace was limited to a single, non-customizable portal, which served as the landing page for all your users. We heard feedback that this was too restrictive—you couldn’t for example reorder kits in a portal, or create separate portals for the different teams or partners you needed to distribute content to. Now, that’s all changed.

You can now create unlimited portals, each designed for a specific audience—whether it's internal teams, agencies, sales partners, or clients. Each portal can be uniquely structured to deliver the right content to the right people, all in a polished and professional way that reflects your brand. Let's dive into how it all works!

New Dashboard

If you're an admin in your workspace you'll see a newly designed dashboard that has two sections - one for kits, one for portals. In the portals section you'll see there are already portals created for you. These portals were automatically created for you based on your user permissions in the old architecture - this ensures everyone on your team still has access to the same content as they did before.

Portal customization

When you open your portal you'll see an insert panel on the left side. This panel allows you to add kits and other types of contextual information to your portal page. You'll also notice that you can select and reorder your kits so they display in exactly the right order. To change the appearance of the portal you can select "Configure" in the upper right corner. This will display a theming panel where you can control the header image, portal title, font and accent color.

Sharing portals

Once your portal is configured the way you like, you can either invite other team members to access the portal, or for customers in Lingo's enterprise tier you can make the portal public, apply a custom domain, and allow anyone with the link to access the portal. When a team member or visitor opens the portal, they'll see the portal page you designed, along with all the kits inside the portal.

How you can use portals to improve your asset management and distribution

Below are a few common examples of how you can use Lingo's new portal functionality.

Portals for different internal teams

Let's imagine you're using Lingo to centralize and distribute assets to your organization to help ensure consistency and improve productivity. Instead of inviting all your team members to a single portal, you can now build dedicated portals for reach team ensuring each department sees only the most relevant content. You could create:

Company Brand Portal – A centralized space for all employees, containing your brand guidelines, logos and team headshots to ensure consistency across the organization.
Sales Enablement Portal – A dedicated hub for the sales teams, including one-pagers, pitch decks, customer testimonials, and product demo videos to help streamline the sales process.
Marketing & Content Portal – A space for the marketing team with social media templates, approved design assets, advertising guidelines, and video content to ensure brand consistency across campaigns.
External brand portal - A space for external partners and the general public to learn about your brand. It contains just your brand guidelines and mission statement information.

By leveraging Lingo’s portal functionality, you can provide the right assets to the right people—whether they’re internal teams, external partners, or the general public—without compromising organization or security.

Portals for Different Brands

If your company manages multiple brands under one organization, keeping assets organized and maintaining a distinct identity for each brand can be challenging. Previously, all your assets had to live in a single portal, making it difficult to give each brand its own unique look and feel. With Lingo’s new portal functionality, you can now create a dedicated portal for each brand. Each portal can be independently branded with custom colors, logos, and layouts—so when employees, agencies, or external partners access a portal, they see an experience that feels on brand. You could create:

Brand 1 Portal – A fully customized portal with its own brand colors, typography, and voice, containing assets like logo files, product images, and marketing collateral.
Brand 2 Portal – A separate portal for a sub-brand or product line, ensuring that employees and partners only access the assets relevant to this specific brand identity.
Brand 3 Portal – A dedicated portal for a newly acquired brand, allowing for a smoother transition and maintaining brand consistency during integration.

By structuring portals this way, you prevent confusion, improve asset discoverability, and ensure that every brand maintains its distinct identity within a shared system.

Portals for Different Reseller Partners

If your business relies on reseller partnerships to distribute products across different regions, you know how complex asset management can become. Each region may have unique regulations, pricing structures, and promotional strategies, making it essential to ensure that resellers only access the materials relevant to their specific region.

Previously, all reseller assets had to be stored in a single portal, forcing partners to sort through files that weren’t intended for them. This often led to confusion, misused assets, and potential compliance issues.

With Lingo’s portals, you can now create dedicated hubs for each reseller or region, ensuring they only see the content designed for their market. This not only streamlines distribution but also reduces the risk of outdated or incorrect materials being used. You could create:

Examples of reseller-specific portals:

Reseller Portal – Arizona – Includes region-specific product catalogs, pricing sheets, and marketing materials that comply with Arizona’s regulatory guidelines.
Reseller Portal – California – Contains state-compliant promotional assets, localized branding, and legal disclaimers required for California-based resellers.
Reseller Portal – New York – Features exclusive New York market promotions, distributor agreements, and sales enablement resources tailored to this region.
Reseller Portal – Maryland – Provides access to state-approved assets, retail packaging specifications, and co-branded marketing campaigns specific to the Maryland market.

By segmenting portals this way, resellers get a curated, relevant experience—eliminating confusion and ensuring they always have access to the most up-to-date assets tailored to their specific needs.

Use Portals today

We hope that portals make distributing your content easier than ever. If you have any questions or feedback we'd love to hear from you.

Thanks! The Lingo team.

Introducing Multi Portal Functionality