Edward Boatman • Aug 1st, 2022
Keeping your company organized is a huge time and money saver. By storing your digital assets in a centralized location, digital asset management (DAM) software can help you and your team find and share assets quickly and easily. This can shave dozens or hundreds of hours of wasted time off your bottom line.
Is the increased efficiency worth the cost, though? This depends on many factors, including your company size, what vendor you decide on and what features you plan on using. Read on to get a better idea of DAM pricing among popular vendors and see what solution may best fit your company’s needs.
The marketplace for digital asset management software is largely nontransparent about pricing. Many companies hide their pricing behind quote requests, and little marketplace research exists.
A 2018 survey from DAM News collected pricing information from 13 providers and came up with the following averages:
While the sample size is small and averages are likely skewed by enterprise-level providers, it still provides some insight into affordability. Generally, hosted plans are less expensive than non-hosted plans, a trend that was also seen in their 2016 survey.
Between what little marketplace research exists and customer reviews, one thing is clear: There is a wide price gap between low-price and high-price vendors. The most affordable offerings start free for a limited number of users, while the most expensive offerings soar into hundreds of thousands of dollars per year.
The following table compares popular vendors based on the pricing information provided on their websites. Where clear pricing is unavailable, an estimation is provided when possible. Estimations are based on consumer and software review services.
With DAM pricing often hidden behind quotes, it’s important to know what to ask when shopping around. This can help ensure you understand the full pricing picture before committing to a service.
Here are a few questions to help you compare quotes:
Having an asset management software that meets your needs is important, but it’s even more important to stay within your budget. If you’re looking to get the best bang for your buck, here are a few money-saving tips to help you when shopping for DAM software.
Making sure you get the best price possible on a DAM solution can be hard. Between nontransparent pricing models and hidden fees, it’s difficult to get the full price picture. At Lingo, we offer transparent pricing for businesses of all sizes. That means whether you need a DAM solution for your small business or enterprise operation, you can shop with peace of mind.