Edward Boatman
“Cannabis brands put tremendous care into their products, but that care doesn't always carry through to dispensary menus. Working closely with brands, I've seen how disconnected systems turn accurate product listings into a daily maintenance job.”
Edward Boatman
CEO & Co-founder, Lingo. Co-founder, The Noun Project
Topics for Your Audience
Why good cannabis brands still have bad online product listings
How images, descriptions, and product details get lost or become outdated.
What happens after a brand sends its assets to a dispensary
The handoff problems that create extra work for both sides.
Why expanding into more states creates a content headache
Keeping market-specific product information organized and usable.
What cannabis can borrow from retail
Practical ways to make products easier for partners to understand and sell.
Delivering value beyond the product catalog
How aligning your product catalog alongside training materials, COA's, and retailer education increases brand awareness and revenue.
Meet Edward
Lingo
Shaped by Cannabis Brands
Today
26 States and Counting
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